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Topic: The Square credit card reader

Square Up is a company that has developed a device which will revolutionize the business world. The device is called the Square. It is a 1 inch by 1 inch white square with a slot cut out of it on one side and a headphone plug on the other. It works by simply attaching it, via the headphone jack, to a smart phone or ipad. A free application must also be downloaded to the smartphone or ipad before it can be used. The Square is then used to swipe credit cards on the go. It charges the customer the full price, but deducts 2.75% from the amount collected by the business. This minute percentage is collected by Square and that is their primary mode of income since both the application and the Square itself are free. This opens the door for small businesses who cannot afford the expensive technology necessary to sell there goods and services. Meeting all of the industry-standard security practices, Square is just as secure as other traditional payment methods.
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The card reader, called the "Square" is supported by Apple devices like the iPhone, iPad, and iPod Touch, as well as Google Android phones. The Square accepts all major credit cards including Visa, American Express, MasterCard, and Discover.

Square has countless features that appeal to businesses:
  • Next-day direct deposits to your bank account
  • Ability to create "shelves" that makes organizing and navigating your item library quick and easy
  • A speedy pay process that allows you to complete a transaction in as little as 4 seconds
  • Ability to instantly send receipts through text message or email
  • Easy tipping process that allows customers to add gratuity with the single tap of a button
  • Access to data reports that tell you how much and how often you sell a certain product
  • Square Card Case:
    • Allows users to pay for products by merely saying their own name when checking out
    • Allows users to explore nearby shops and restaurants and look at their menus and specials
    • Allows users to store all paperless receipts in one place

square up The iPad suddenly becomes more useful with Square
square up The iPad suddenly becomes more useful with Square

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