oa3-8mill

Select one person from your group to answer this question. What would you do with $8M to produce your service or product? Write a 4-5 sentence paragraph describing your company's strategic plan on using the investment wisely.

Link to slides: https://www.dropbox.com/s/ooj255oev362js2/Week12_111312.pptx

Write your paragraph, your section, and all of your group members' names for credit.


 * Mirza Gurda, Andrius Sevcovas, Trevor Smith - Section 2**

If we received 8 million dollars for our product or service what would we do? Well to begin with the first thing we would probably do is brainstorm and figure out the most beneficial approach in using that money. We wouldn't spend it all on one thing but instead break the money down into categorizes for example for one we could use 2 million of it for advertising to get it out in the market, next another 3 million for the creation of our product and another 1 million for distribution. The rest we would keep as back up in case we would need it for something.

If our product was funded 8 million dollars for productions we decided we would do two things. The first and most important thing we would spend the money on is advertising. As of now, the only people who really know what Thunderbolt is are Mac users and those hardcore fans of cutting edge technology. You say the term “thunderbolt” to the average person and they think you are talking about a storm. However if you say “USB” they know exactly what you are talking about. That is what our goal is, to make Thunderbolt a household name. The second thing we would use the money for is to put it towards making the technology less expensive to the consumer. This is a major factor working against Thunderbolt currently; its high cost is a big turn off for potential customers.
 * Aidan O'Neill-Speciale (section 3), Robert Simon (section 3), Alex Anderson (section 2), Jason**
 * Ramsumair (section 2) Tim Gaffley (Section 2)**

James Brooks, Jonathan Eggers, Bryant Browning, Ryan Elliot (Section 3) With 8 million dollars our company would allocate an extensive amount to finding qualified professionals. Once we have the team in place a lot of money would be put into research and development to make sure the quality of our product is up to par. Once development is complete more money will be allocated to testing ensuring the functionality of our product. After the product is deemed functional and ready for consumer use the rest of the money will be used to market the product because without marketing the product won't sell.

If we had 8 million dollars, we would first hire individuals that are technologically knowledgeable and experienced. With our new employees, we would need a place for them to work, so we would buy a building that could accommodate them. We would also want to build a facility to create our new technology. We would devote a section of our building to solely manufacturing our product. Lastly, we would want to hire a design team and a marketing team. Our design team would be in charge of the creative aspects of our product while our marketing team would be in charge of making our product desirable and publicly known.
 * Alison Butler & Jessica Perez-Espejo (Section 1)**

Corey Fitz-Gerald, Ryan Molly, Chelsea Freeman, Lauren Del Brocco We would spend the 8 million dollars on our company, Novelista. We would spend about 2 million on advertising (25%) to get the word out about our company and the perks to make sure it sells. We'd spend 1.2 million (15%) on the website and app development and management to make sure we can get the website up and running and continued success through out the life of our product. And finally we'd spend the last 6.8 million on getting rights to use the books, newspapers and other reading materials and paying royalties to be able to legally deliver them to our consumers.
 * The Dream Team (Section 1): **

Eric Moczydlowski, Kenneth Kilpatrick
 * Solar Powered Car (Section 1)**

Ali Schuster, Lacy Buck, Jake Roberts, Alonzo Russell Initially we would create our business in association with the National Cancer Institute and several top research universities with programs that specialized in nanotechnolog, specifically for it's development in the cure for cancer. We would invest a good portion of our funds on development and research. We would set up programs in which people or institutes could donate to our research. Specifically our efforts would focus on building molecules with the capability to detect and ultimately destroy cancer cells. Once our research is complete we will run extensive tests on our product to ensure success; we will spend the remaining investment on marketing our product to the general public, and to reinvest in ourselves.
 * Nanotechnology - Cancer Research(Section 1)**

Erica Briggs, Austin Dudley, Brad Fant, Ashley Rain
 * Group Awesome (Section 1)**

For our new business, we would use the 8 million dollar investment to help expand our business. We would start by finding a space that could be used to work. We would hire more employees and possibly a marketing/advertising director who has experience with expanding a new company. We would also use a portion of the money to reinvest in our own company to ensure profit. This money would also be used for research.

Stacey Mitchell & Roman Kolivashko
 * Google glasses (Section 1)**

First and foremost we would begin producing the product and making hard sales in tech heavy cities like San Francisco and New York. We would then pay popular social media celebrities and celebrities in general to use our product and tell all of their followers about it. We would then create commercials and pay to get them ran during the time the most technologically sound people are said to be watching TV and Youtube videos by looking at analytic's for those heavily involved in technology and casual users. Next we would focus on making a variety of designs for the glasses for the public to choose from. Depending on sales we would use the remainder to sign with a brand like Oakley for those who desire products with familiar fashion brands along with the technology integrated into the glasses.

Rebecca Ennis, Chelsea Eagle In order to start our prototype, we would have to hire group of people willing and able to develop the program(s) necessary to complete a fully functional virtual closet. They would have to make these programs capable of scanning a specific person’s clothing and accessory items and allows the person to view these complete outfits on themselves. This will eliminate the time consuming process of trying on numerous outfits. Once the technology is developed, the rest of the investments will go towards the devices themselves.
 * Virtual Closet (Section 2)**

iCook- For our business we would first hire the best computer engineers as well as key individuals throughout the food industry. We would design the prototype in a user-friendly manner to appeal to all demographics. Our research and development team would focus on quality food preparation. We would also approach restaurants to see if they would like to submit recipes and receive compensation. The $8M would mainly be used to develop the product and ensure customer satisfaction.
 * (Section 3)**
 * Kiersten Denny, Sheeva Noshirvan, Aaron O'Brien, Taylor Rivera**

__**iCharge**__ **(Section 1)** Alexander Gelvez, Ashley Spencer, Chris Taylor, Eric Lewis, Careale Brown If we had $8million, we would focus our spending on advertisments and building a prototype product. The majority would be spent on promotions. We would find a celebrity or famous athlete to endorse and show off our product and pay them about $4million. Another $3million would go to other forms of promotion such as giveaways, contests, and advertisements. Finally, the last $1million would go towards building a quality prototype, lehaving room for error to test different models.

__**Sweater-Tron 4000- Daniel Noyes, Ahmad Ferguson, Alexander Bueno, and Hunter Zyniecki (Section 1)**__

As a group, we decided to produce the most incredible object known to existence-the Sweater-Tron 4000. The Sweater-Tron 4000 is a remote that, when pointed at an object, will *instantly* make a sweater in the design of that object. We want the best for our product, so we're allocating 5 million dollars to obtaining high quality materials as well as a great manufacturing team. With our 8 million dollars, we decided to use 800,000 for advertisement-promoting our product is important, but with manufacturing costs being so high we'll have to rely on word of mouth to spread our phenomenal product at first. Product development is essential, so the rest of the money, 2.2 million, will be used for testing and development.
 * College Information Search Engine James Hammack (Section 2)**

What I would do with the 8 millon dollars to produce my product is use about 3 million strictly on advertisements. For instance, website ads, commercial ads and also create a newsletter and collect emails to further spread the word about my idea. I would use another 2 million to design the search engine to buy server space, domain name, and also to buy and create a sophisticated database. The other 3 million would be used to collect information from all of the universities around the nation because my idea rests solely on the cooperation of other schools letting me access teachers slides and other information like that. Also since this going to be kind of a tedious job I would have to hire the man power to achieve these results. So I would split the last 3 million in half and dedicate half to buying out universities to let me get the information and the other half to hire the man power to sort it out and arrange in a viewer friendly way.

For my project about $5 million would go to research and development, to include coders and engineers. The product needs to be seamless to the typical technology user, unless they want to delve into the product. The remaining $3 million would be in advertising and hype building. This would include getting celebrity endorsers as well as spot teams. The product also has uses in the field of medicine and health care so I would market to hospitals and doctors.
 * OA3 – 8Million Dollars (Section 3) - Jody O'Steen**

Eight-million dollars (section 3)- Jim Reddick If I had eight million dollars to devote to a certain technological advancement would be a way of syncing systems like Google’s Glasses and MC10’s conformal systems. It would be a full-body monitoring system. Basically making the body the computer, the machine that enables you. Of course 8 million would be a hindrance on such a system, the development trials would limit biological augmentation the actual physical being, so it would instead be a worn apparatus, that enable your senses to perceive, conceive, and deliver data fluently with the body.

QA3- 8 milllion dollars (Section 3) - Edwin Broadnea

If I was given 8 million dollars to develop a product the money would goes toward developing solar powered cellphone batteries. This product would consist of manufacturing and distributing cellphone batteries that can be charged by both electricity and solar power. I would set aside certain amounts of money to be used in areas needed. For example, I would spend 2 million dollars in marketing. Marketing would include commercials and online advertisements. I would dedicate another three million dollars in establishing a small manufacturing and distribution center. Approximately 1 million would go towards research in seeing if this can be converged with nanotechnology. The rest would go in a fund used for the product construction costs and etc


 * Cloud 9 - Thomas Ashey, Rachel Deja, Sarah Koenig, Ramsey Rodriguez, Desiree Fraser (Section 3 and 2)**

Upon receiving the 8 million dollar grant Cloud 9 corporation would allocate 5 million to the creation of a research lab and a team of scientist consisting of computer and biology experts. Teleportation is possible, it just hasn't been invented yet, and that is our goal. We plan to develop the technologies needed to structurally disassemble a human being atom by atom, transport it digitally, and then reassemble it in a different location. Then make it the size of a portable tablet. The next step is to use the rest of the 3 million to promote our product at technology conventions to help convince the consumer that our product is feasible and safe.


 * Magic Fix - Samantha Loebig, Rohan Gothwal, Brynna Cahill, Erica Wander, Olivia, Kamenetsky**

If our company was granted 8 million dollars, the Magic Fix company will use 4 million dollars to hire researchers and to lab technicians to help solidify our product. We need to find more research to perfect our self- healing material and to do research on how to self-heal more types of materials other than plastic and related materials. We would spend the other 4 million dollars to manufacture our self-healing materials and make them into useful consumer products such car paint, glass screens such as phones, TV's, computers, etc. We would also use the 4 million dollars to advertise and get our products into retail stores and online for purchase.

If our company gained 8 million dollars we would start by investing 1 million dollars into advertising our product/idea to the public. TV would be one of our main sources considering it is the most effective way of advertising in today's society and our generation. From there we would place emphasis on social media advertising and have the launch date in everyone's anticipation. The remainder 7 million would be disbursed into designing and building our product, along with constructing the headquarters for our company. Identity Time will for sure become "the next big thing". This product will change the way we conduct business transactions along with redesigning the wallet.
 * IDENTITY TIME - Rayna Arnao (Section 2), Jelani Picart (section 3), Casey Carlson (section 3)**

__Underwater Bluetooth Headphones__ - 8 million dollars would be just the chunk of change we need to kickstart the launch of our underwater bluetooth headphones. $4 million for development and design, prototypes, etc, $3 million towards a small production facility, and $1 million into advertising. We're thinking a really intense 15 second superbowl commercial.
 * Section 2 - Skyler Matchett, Katy Parker, Drew Sutherland, Alissa McShane, Zack Souza**

Once our company acquires our 8 million dollars, we will hire certain teams for the project. The first and priority will be a team of I.T consultants. This team will go around the world to major cities to hold functions for the major game developers in the area. Second, will be a team of the top "Imagineers", who will then thing of design and structure of how the game will be played and implement it world wide. Finally, we will need the best testers for all aspects, to actually play the games at the consumer levels, and of course the programmers.
 * Section 3 - Bryan Strawter, Jefferey Knight**


 * Section 3 - Cheryl Glazer, Allana Fiedor**

__Androm3Da Supernova__ - If our company gained eight million dollars we would use this grant wisely and effectively to bring this unique product to life. Seven million dollars would be for research and development of a prototype, that would hopefully take under five years to complete. The remaining one million would be used for advertising and promotion. We would make use of viral advertising as well as taking suggestions from the investors.


 * Mirror Me - Gabrielle Walden-Alves (Section 3)**

If my company, **Mirror Me** were given $8 million dollars we would first try to form a business connection with Microsoft’s creators of the Kinect, to either buy into the patent for the Kinect or have their team help to create a similar device for our company but with better “body metrics”, graphics, and details. I propose this would cost us about $2.8 million to create this relation and form the prototype. A good amount of money, probably another $1.8 million, would be allocated to testing the prototype. We would first probably test it out through research and then bring it to the forefront to be used as a prototype in stores, to see how retailers and customers would perceive it. We would then use $1.2 million of the money to help improve on the prototype for not only in- store use, but primarily for at home use. Then $3.2 million would be invested to create the product and market it out to the public.


 * 3D Printing - Nichole Branica and Jennifer Colman**

For our company, we would open up a 3D printing service in major cities so anyone could have access to 3D printing. Along with stores, there will be a website available for people who cannot access the stores and what is printed can be delivered to them. Our main clientele would be designers with out the resources to create their ideas. Even people who are not the creative type have ideas once in a while and through a 3D printing service they would be able to produce their creations. 8 million dollars would be sufficient to get this service running and once it gets popular, then more branches can be opened all over the country.

Google Glasses - Benjamin Steele (section 3) with 8 million dollars the first thing i would as good would be to get as many pairs of Google glasses out into the public as possible. people always want the new popular thing. if you get the product out then people will see it and eventually they will want it and as soon as they get it their friends would want it as well. spending the 8 million to spread how awesome the google glasses are, they will grow in popluarty just as the ipod did.

With 8 million dollars my first plan of action would be to produce a small sample of my product as only the prototype exists now. The next step would be to test on a small audience the effect and reaction to my product; this will help us beter improve the product and marketing strategy. I would turn consumer reactions into a pitch video explaining our product and then see if it would be possible to get a sponsor with corporate connections to back the product. Aggressive marketing is the key; the more people know of our product the more likely they'll be to test it out and show product loyalty by continuing to use it. After getting our name out we would need to push our item to tech retail stores and online vendors in order to reach a broader audience and make more profit. Our goal is for our product to become a staple in a world of growing wireless technologies and fewer outlets for recharging.
 * Ashley Augustine (Section 1)**

Although this may not be the NEXT big thing, it will be a big thing in years to come. We have come up with the idea that phones will no longer needed to physically have. We think that they will be just built into our hands and be a holograph. We think that you will be able to just look at the palm of your hand and your phone will come up. This won’t be happening in the near future, but many years ahead. The $8 million dollars will be used to start it up. It will not be enough to make our hand phone, but it will be able to start the production and get the word out there. It will be able to be used to advertise our product before production and maybe get investors to start investing in it.
 * Brandon Iglesias, MIchael Iglesias, Justin Feretti, Montanna Napier, Caroline Ruffin (Section 1)**


 * 3D Bio - Printing ( Medicine )**
 * Adam Lauzier, Steve Saint- Ulysee, Sachin Massey , DaQueshia Irvin ( Section 2)**

With the current demands in society, we believe the next big thing in technology is 3D printing. If we had 8 million dollars to invest, we would put the resources to research. We would ask our team of researcher to develop a printer model that would be compact and affordable. With a more portable option, we would market at home 3D printing which would give users the ability to purchase items and instantly receive them. If possible we would create a software that limits purchasing over to a system created and developed by us to shut out market competition. If all went well with would team up with pharmaceutical companies, to try to develop an at home option to print prescription medicine at home. If this was successful would then take all our profits and put more research into creating a even more affordable option to start implying in third world countries to help with poverty and disease.


 * Clarence Harrison,Michael Rodriguez (Section 1)**

With 8 million dollars, the next big thing we would invest our money in would be the integration of technology in the home. The money would be invested into a company that would enter your home and install a new thermostat, electric sockets, faucets, etc. The idea is that through an app on your phone you could control your entire house. You could, through labeling the sockets, turn off specific lights, turn the AC on or off, control its temperature, lock your front door, start the dishwasher, preheat the oven, etc. The company would fabricate all the products and install it to assure a quality install. The phone app would also be created in house and run across all operating systems including Android, IOS, Symbian, etc. The app source would be completely open, which would allow for others to customize the app as they please, and release it for lesser known operating systems. Also created would be a website so the owner could also adjust things from the comfort of their PC. It would all run off of the personal network installed in the home and could be accessed using a specified IP address. To ensure no one would mess around with their settings, the system would also be password protected. 8 million dollars would definitely get this company started and with competitive pricing, it could be available to all home owners at an affordable price.


 * Lizzi Livingston (Section 3)**

If I had $8 million for my product, I would take advertising, customer ratings, functionality, and development all into mind. I would put a lot of money aside for advertising, because without it, my product would go no where. I need to pay close attention to customer ratings on the product so I can see how the public feels about my product and whether it is worthwhile. Is it functional? How much use will it be to the world? I want to make sure my product will be wanted by a large majority. My major concern is how will my product be manufactured and multiplied. I will have to do this research and choose the most logical plan with a successful manufacturer that will suit my needs.


 * Brady Schmidt and Roger Newson (Section 2)- 3D Printing**

With $8 million, a majority of the money would be invested into machines, software, maintenance, and advertising. With on-market 3D printers being around $5000 each, making 3D products on a mass scale would cost much more in the $10,000 range. Materials to make 3D printing (depending on the material and the product) would cost about $60-$200 per material. One of the main pushes that we would try to do is to make more machines that have the ability to print faster and use multiple colors at once.


 * Danielle Moore, Matt Sarmiento, Marcos Jorge, Spencer Moore (All section 3, except Spencer)- Wireless Charging**

If we had 8 million dollars, we would invest in the functionality of our technology. Wireless Charging has many disadvantages currently, so naturally, our first concern is the effectiveness of our product. Also, we would need to make the advantages out-weigh the current disadvantages, so we will need to invest in innovative ways to take wireless charging to the next level. We need to focus on making our product a must have, very time-saving product that people will be comfortable with switching to, rather than traditional wire charging; so, we really need to just need to focus on creating a error-free new technology that will be incorporated into everyday life! We hope that by creating such a wonderfully functioning and innovative technology, it will sell its self as the next big thing! We will also have a team dedicated to the advertising of the product, which will be in charge of representing our product correctly. It is all about company image, so we want to create a user friendly, must have, that is represented by a down to earth, not so greedy company!


 * Justin Santiago and Kara Harwas (Section 2)- Virtual Reality**

With 8 million dollars we could do a lot to get our product started. First, about $2 million could go into research and development of a prototype that could work in a small scale environment. After a prototype is created, another $3 million could go into the production of a larger, more efficient model that works better. With about $3 million left after the creation of the product, roughly $500,000 could go into demographic research to find areas where our product would reach the target market the most. The remaining $2.5 million could go into advertising campaigns and production for consumers.


 * Claire Walton, Alyssa Mahoney, Steven Sanchez, Harrison Minchew, Jacob Bergmeyer, Section 2- "Spotted"...A look into nightlife**


 * Due to our product being internet/app based I would say the most important key to our success, along with our company’s main investment would be advertising. Along with online and local print advertising we will set up major marketing teams in the cities-Tallahassee, Gainesville, Miami, Atlanta, etc. all major cities (some only major in the college genre) in the south east as of now. These marketing teams will target all the major bars/ bar owners in this city with the idea that without our service they will most certainly get left behind. Our website/app will also call for a unique layout which will require top notch programmers/ web designers. We will also need to invest money in the cameras/ equipment which is the heart of our service- we plan on giving customers visual access through their cell phones or computers to any bar at any time they are open and operating. With the right amount of money allocated to advertising, marketing teams, equipment, and programming, our service will be nation-wide in no time.**


 * Katrina Blanco and Eric Ruffin**

$8 Million would be more than enough to get our product off the floor. About $1 mill. could go into research and product. Our prototype would take about $500,000 to make Because we have made our product cost efficient, only about $3 million could go into make an entire production line Another $3 million could go into the advertising of our product. We would want more online based advertisement and probably more consumer targeted/demographic based advertising, since location isn't an issue because we want to make this a nationally available product.No commercials or radio advertising, at all. Because we are teaming up with Life Proof to create our case, most of the consumer base is already chosen, so advertising it won't be too much of a hassle.The extra $1.5 million can be put away for overages that might occur during production or research or anything else we could have looked over when finishing our product.

Allene Korie, Akash Sawh, Gardner Michel, Landy Eliodor - Section 3

With our $ 8 million, we would use it to invest in our product wisely. We would use a little over half of the money for the proper development and testing of the product. With the remaining money we would use it for product demos around the nation and advertisement. The advertisements would include online ads, billboard ads, etc.