Social+Media+Proposal+Site

Link to group assignment page **ASSIGNMENT DUE Sunday 4/15/12 @ 11:59PM – 50 points **

You and your two teammates are the newly hired marketing manager of TallahasseeSocial, a new Tallahassee marketing start-up business. Your new company recently won the contract of the College of Communication and Information at FSU to market LIS 3353 to FSU students using **social media and web 2.0 technologies**.


 * To Do: **
 * 1) Form groups of 3 people maximum.
 * 2) Elect a chair to serve as the main administrator for the group.
 * 3) Exchange contact information.
 * 4) Select a discipline (other than Communication or IT) to focus your efforts on (e.g., English, Psychology, etc.).
 * 5) The chair must gather the contact information of all group members in class today and come up to the podium TODAY for Casey to enter in the LIS 3353 wiki.
 * 6) Each group will create a six page (minimum) website linked on individual student iSpace accounts covering the following information:
 * 7) **Main Page **
 * 8) Create a graphic using any image editing software available[1] that serves as the logo for the site you’re creating
 * 9) Create a table that includes links to all of the pages in your site.
 * 10) **Introduction **
 * 11) Write a brief paragraph (4-7 sentences) overview of the class (LIS 3353).
 * 12) Identify and explain your current audience/customer/target description.
 * 13) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Identify and explain your future audience/customer/target description.
 * 14) **<span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Why Technologies/LIS 3353? **
 * 15) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Selling points to non-majors
 * 16) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Selling points to majors
 * 17) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Selling points to minors
 * 18) **<span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Existing Social Media Channels **
 * 19) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Research other universities’ use of social media to advertise/promote a department and describe their efforts (250 words minimum).
 * 20) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Provide examples of how your team would use Twitter, Facebook, and YouTube in this campaign
 * 21) **<span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Marketing the course **
 * 22) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Identify and explain 2 or more technologies your team will use to market the course
 * 23) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Identify and explain 2 or more Web 2.0 tools your team will use to market the course
 * 24) **<span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Detailed Marketing Plan for (d) and (e) **
 * 25) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">How exactly will you implement your strategies? For example, if you indicate that you’ll create a Facebook page, explain what goes on the page, how you plan to use it, how students and people will get on the site, how frequently it is updated, what type of content you’ll put in, etc. Heavy on the DETAIL!
 * 26) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">Demonstrate 2 of the strategies as a mockup. For example, if you indicate that you’ll create a Facebook page, do it – put one together. If you indicate that you’ll create a blog, create a blog and put up sample copy.
 * 27) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">You as a group will COLLECTIVELY determine how you will all complete these steps. Each group member will host two pages on each of their sites, with any page names, designs, CSS, ANYTHING!, you would like. The only requirement in terms of structure here is that the **main page** be titled **mainpage.html** and should contain all of the links to the other five pages on that first page.
 * 28) <span style="font-family: 'Candara','sans-serif'; font-size: 13.3333px;">You will submit the URL for the **mainpage.html** page AND the individual pages YOU worked on and are hosting on your iSpace site to the following URL: []

<span style="font-family: 'Candara','sans-serif'; font-size: 16px;">[1] <span style="font-family: 'Candara','sans-serif';"> Gimp is available for free, as is Picasa from Google.